Paid traffic
Good afternoon, dear reader. In this guide, we are going to look at paid methods of attracting traffic to our crypto sites.
Do not forget that our main goal is to attract users to the site, and further actions already depend on their decision to connect the wallet and confirm the transfer of tokens.
First method: Contextual advertising in search engines
This method is probably the most effective of all existing methods. It involves the use of search engine traffic sources such as Google Ads and Yandex.Direct.
Google is the most popular search engine in the world and a powerful source of traffic. It is the most visited website on the planet.
Google Ads provides a convenient contextual advertising service from Google with many tools and settings that will allow you to create the most relevant, powerful and cost-effective advertising campaign in just a few minutes.
Yandex.Direct is the most popular contextual advertising service in Russia. It has a wide coverage of the Internet audience in Russia and the Russian-speaking market segment. More than 60% of all contextual ads are placed through the Yandex.Direct platform.
We will not go into details on how to set up advertising campaigns and go through moderation in each of the above sources, as all the necessary information can be found in the public domain. You can use the help of Google and YouTube, where you will find tutorials on setting up advertising in Yandex.Direct, and start practicing on your own.
Second approach: Advertising with bloggers
Another effective method is to cooperate with bloggers dealing with crypto topics, mostly foreign bloggers. Present our crypto sites as part of an exciting NFT collection, come up with an interesting script and text for the blogger, and then he can pass your promotional materials to his audience. To make the task easier, you can order a beautiful promo video (pre-roll), which the blogger will just have to post on his social networks.
Third approach: Telegram advertising
This method is similar to the previous one, but instead of bloggers, the Telegram platform is used, and more specifically, channels dedicated to crypto-themed topics. You need to contact the administrators of these channels, present your website, agree on the date of publication of the advertising post and pay for the advertisement. It is recommended to choose channels specializing in news from the world of cryptocurrencies or announcements of various projects and NFT-collections.
Fourth approach: Advertising on Facebook
Although Facebook is owned by Meta and was blocked by Roskomnadzor in Russia, it is still a powerful tool for attracting traffic. VPN services can be used to run Facebook ads. You can search for information on how to run Facebook ads through search engines or watch tutorials on YouTube.
Fifth Approach: Paid Articles
There are various services (exchanges) for buying paid articles and links about your site. You can filter sites specializing in crypto topics, if the functionality of the exchange allows it, and then order the placement of a paid article or link. It should be noted that this will be effective only on popular and authoritative sites with high traffic and an active audience.
Sixth way: Advertising through social networks and messengers
Although our guide on free methods of attracting traffic already mentions this option, it's worth noting that you can also use paid mailing lists by ordering the services of performers on various freelance exchanges, such as KWORK, and not worry about technical aspects. However, this solution is not permanent, and a more profitable and economical option will be to master the skills of spamming and attracting traffic on your own. Let's consider the most relevant methods for Telegram, Twitter and YouTube:
Telegram: You can purchase or order software for parsing users by comments in Telegram channels. This category of users is usually solvent and targeted. After parsing active users who leave comments in the channels, you can order a mailing list or do it yourself.
Twitter: To work with Twitter you will also need auxiliary programs. You can use a special software to parsing owners of "fat" wallets using NFT sites. This will give you a list of Twitter account owners with their balances. Then you can order or use the software to send out PMs. This approach will provide a high chance of getting your audience interested in your offer.
YouTube: To attract traffic through YouTube, you will need to purchase or order a program to collect email addresses listed in the contact information of various channels. You can search for popular videos with reviews of crypto projects, parse e-mail addresses from comments and carry out mailings. You can also send personalized emails to the owners of popular crypto channels, introducing yourself as a potential advertiser and sending links to your site with a drainer. Creativity and individual approach play a key role in the successful implementation of this method.